“Truth and fairness have innately greater power than untruth and injustice”
Aristotle
In the world of digital media, conflicts of interests are mirrored in the different representations of reality. There are many ‘truths’ and various interpretations of fairness and justice, but competition for their representation is as fierce as it has been in the era of ‘traditional’ media: on television, the ‘war’ for information was fought on the terms of the spectacular, often at the cost of information itself. In online journalism,and especially in social media, this antagonism is around the ‘capacity’ to become‘viral’. In crisis-hit Greece, the transmutation from one kind of journalism to the next took place within a compressedtimeframe and reached its peak when ‘traditional’ media lost their association to and public image of independent journalism. This is when the new media rose to the occasion and offered a different interpretation of the crisis story: ‘austerity’ has beento mainstream, systemic media the only solution for managing the debt crisis, while to digital media, ‘austerity’ has been the cause for a deeper crisis.